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23-Mar-2015

Consumers Tools Inspiring B2B

Wondering how consumer trends are changing the face of corporate America? Just look at the rise ..

04-Mar-2015

MWC 2015, Where Mobile and Media Collide

The face of Mobile World Congress has changed over the past few years. It's as much mobile techn..

17-Feb-2015

Big Data Loves It When You Get Emotional!

Big Data is not just about dry facts and figures. It's about sentiment. Go ahead, get emotional!..

24-Mar-2011

IBM Report on Social Media and SocialCRM

Do you know what your customers want? IBM has released a study (ftp://public.dhe.ibm.com/common/ssi..

23-Mar-2011

3 BIG LinkedIn Benefits for Your Company

Is your company using LinkedIn? Do you have a Company Page? If not, why not? Check out our perspe..

09-Mar-2011

The Resume is Dead (Almost!) - Long Live LinkedIn!

Are you using LinkedIn for professional networking and to augment your online social identity? If n..

01-Mar-2011

Is Your Social Media Plan Balanced?

Jeremiah Owyang's Web Strategy blog post today talks about putting some 'meat' into your social medi..

23-Feb-2011

Watch Your Language!

Language matters! How your communicate with your customers will influence how they perceive you, yo..

17-Feb-2011

Voice of Customer drives Relevance

Do you understand what your customers want and why they want it? You can improve the relevance of y..

10-Feb-2011

The Medium is Still the Message

Remember Marshall McLuhan's famous statement - it is still highly relevant. Check our our perspecti..

01-Feb-2011

Social Media Lessons from the Snow?

It's hard to ignore all the snow that is surrounding us here in the northeast. Maybe there are ..

27-Jan-2011

The New Media Life Cycle

We're attending Awareness Inc.'s webinar "The New Media Life Cycle" today. Can't wait to gain some ..

18-Jan-2011

Influence B2B Buying with Social Media

Can social media drive B2B sales or is really about education and awareness? Check out this week's ..

13-Jan-2011

B2B Social Media - Just More Push Marketing?

B2B marketers continue to adopt and adapt their use of social media platforms. However, are they in..

03-Jan-2011

What's Your New Years Resolution?

Yep, it's that time of year again. Make your resolutions...and stick to them! They really can ..

21-Dec-2010

New Blog: Let your Personality Shine!

Lessons learned from social media - personality counts! Check out our perspective (/_bpost_4353/Let..

07-Dec-2010

New Blog: Building Business Relationships a la Digital Media

Concerned about how to build business relationships in the digital era? Check our perspective (/_bp..

29-Nov-2010

Likes & Dislikes on B2B Use of Video

We love video and support B2B use of video solutions to tell their stories. However, not every ..

22-Nov-2010

Are you Using Online Video?

Is video a part of your communication strategy? Or, are you still trying to figure out how to get s..

16-Nov-2010

Telepresence - Its Time has Come!

Tired for flying across the continent for a one hour meeting? Check out our perspective (/_bpost_43..

10-Nov-2010

New Blog: Video and Enterprise Communication

Is your company using video to communication with customers, employees and/or business partners?..

02-Nov-2010

New Case Study!

We've released a new B2B case study about Compuware's use of social media. Here's a preview (/_bpos..

27-Oct-2010

New Blog: Keeping Up With the Changing Face of Communication

A Citrix sponsored event in NYC, last week, has prompted some thoughts on how communication is chang..

20-Oct-2010

NYXpo - B2B Networking

We'll be attending (not exhibiting) NYXpo at the Jacob Javits Center, in NYC, on October 20th. We'r..

19-Oct-2010

Citrix NYC Expert Symposium

Learn about new dynamics in collaboration and business communication from a suite of experts. For m..

18-Oct-2010

New Blog: Benefits from B2B Communities

We all live and participate in local and online communities. How can your business benefit from par..

13-Oct-2010

MAD Perspectives at CC@

We'll be checking out the technologies at Content & Communications World on October 13th at the ..

12-Oct-2010

B2B Social Media Case Study Available!

We have reached out to colleagues acrossy several industries to gather insights on B2B companies..

04-Oct-2010

New Blog: The Social Web - Empowering Customers

Mobile devices, pervasive video and social technologies are making your customers smarter. In fact,..

27-Sep-2010

New Blog: Broadcast Industry Lessons for Telling Your Corporate Stories

Every company has its stories to tell. What should they consider as they develop content? There ar..

19-Sep-2010

16 (+1) Ways to Use Online Video

Kit Digital (http://http://bit.ly/9gJCDb) has published a white paper published on www.streamingmedi..

17-Sep-2010

Lessons of 3s at IBC2010

How are emerging solutions around 3D and 3 screens at IBC relevant for the enterprise? Chedk out my..

10-Sep-2010

IBC 2010

We are attending the International Broadcaster's Conference in Amsterdam. We're checking out ho..

06-Sep-2010

Introduction to B2B Blogging

Getting started with your company's blog can be daunting. Here are a few tips (/_bpost_4353/Introdu..

01-Sep-2010

New Blog: Does B2B need a new App?

We are on our way to becoming an app friendly world thanks to Apple. Do B2B companies need to b..

23-Aug-2010

New Blog: Overcoming Internal Social Media Hurdles

Are your social media plans facing internal hurdles? Check out my perspective (/_bpost_4353/Ove..

17-Aug-2010

New Blog: Does Your Organizational Structure Inhibit Social Networking?

Do you understand the impact of your organizational structure on your goals for and ability to l..

09-Aug-2010

New Blog: HP, Culture Shock & Social Networks

HP is in the news and not necessarily for the best of reasons. However, this is an opportunity to s..

02-Aug-2010

New Blog: Company Culture and Adoption of Social Networking

Do you think your company culture impacts decision around social networking? Check out my persp..

19-Jul-2010

New Blog: Tips for Incorporating Online Video into Your Communications Strategy

Video is a powerful communication tool. As you consider how to tell your story and share it with yo..

12-Jul-2010

New Blog: Using Digital Asset Management as a Tool for Social Media Brand Consistency

Brands are facing increasing pressure related to consistency of messaging. Check out my thought..

06-Jul-2010

E:Book from Radian 6

If you company culture seems to be "anti-social media" check out Radian6's eBook (http://www.rad..

06-Jul-2010

New Blog: The Social DAM

If CRM is social, why not Digital Asset Management? Check out my perspective (/_bpost_4353/The_Soci..

29-Jun-2010

New Blog: The 4 Ps of Social Media Governance

Are you challenge in proving the value of social media? You need a governance model. Learn about t..

21-Jun-2010

New Blog: 6 Tips for B2B Blogging

B2B companies are jumping into social media and blogging is a great way to get started. Check o..

15-Jun-2010

New Blog: Who's in Charge? Cusotmers or Companies?

The Facebook privacy discussion continues, but it's really about customer influence and company cont..

09-Jun-2010

New Blog: Printing Heads to the Clouds

HP announced its ePrint Center at Internet Week New York on Monday. What does this mean for the fut..

07-Jun-2010

New Blog: Social Media & TV, the next BIG Thing?

TV is arguably the biggest media innovation of the 20th century. Social media is all the rage in th..

04-Jun-2010

E-Marketer Report on B2B Social Media Spending

E-Marketer has just released a new report, "B2B Social Media Marketing Heats Up (http://www.emarkete..

03-Jun-2010

New Literature: 7 Steps for B2B Social Media Success

If you are concerned about how to build a successful, meaningful, social media plan for your bus..

27-May-2010

New Blog: Is the Debate about Privacy...or Control?

With all the talk about privacy, what does this mean for businesses? Check out my perspective (/Blo..

19-May-2010

New Blog: What's Your Social Identity?

Do you know which social platforms your customers are using? Check out my perspective (/BlogRetriev..

17-May-2010

New Blog: Let Your Customers Help You Tell Your Story

Customers play an important role in figuring out how to tell your story. Check out my perspective (..

11-May-2010

Event: Streaming Media East

MAD Perspectives will be attending Streaming Media East (http://www.streamingmedia.com/conferences/E..

06-May-2010

New Blog: Key Learnings from Marketing Profs B2B Forum 2010

I enjoyed 2 great days learning from real life examples of social media marketing implementation..

06-May-2010

Webinar: Enterprise 2.0, The State of the Art

Awareness Inc. (http://www.awarenessinc.com) is hosting a webinar with Andrew McAfee, author of Ent..

04-May-2010

MAD Perspectives attending B2B conference

We'll be in Boston May 4-5 learning the latest about social media for B2B. Check out the Market..

28-Apr-2010

New Blog: Enterprise Video

Looking for information on implementing business class video? The Aberdeen Group released a complim..

21-Apr-2010

New Blog: What was Hot (or Not!) at NAB 2010!

Attendance was up at NAB 2010. What was the buzz? What was missing? Check out my perspective (/Bl..

12-Apr-2010

NAB Show, Apr 12-15, Las Vegas

Where Content Comes to Life. From broadcasting to broader-casting®, the NAB Show (http://ww..

12-Apr-2010

New Blog: Media Workflows and Social Media - are they a match

Media media everywhere but can old media and new media create new efficiencies? I'm going to find o..

05-Apr-2010

New Blog: Self Knowledge in Defining Company Strategy

Inspired by Maria Bartiromo's "Ten Laws of Enduring Success", my current blog considers the importan..

31-Mar-2010

The 10 Laws of Enduring Success

Insights from CNBC's Maria Bartiromo tomorrow night at the Samsugn Experience Center at the Time..

25-Mar-2010

New Blog: What is Digital Media? You Use it Every Day!

We all use, access and enjoy digital media every day, yet the term has gotten lost in the shuffle of..

18-Mar-2010

New Blog: Managing through the Digital Transition

Don't be afraid of the shift to all things digital. If the NY Times can adapt, so can you! Check out..

18-Mar-2010

Panel: Sales in the Age of the Internet

Has selling changed as the internet has become an integral part of our lives? Network Network (http:..

15-Mar-2010

New Blog: Can Social Media facilitate Customer Retention?

You've won new customers and want to keep them. You want them to recommend you to others. How can so..

08-Mar-2010

New Blog: Sales and Social Networking

Is social networking friend or foe to the sales process? Check out my perspective (/_bpost_4353/Sale..

02-Mar-2010

Digital Hollywood 2010 Media Summit

Learn about the state of the media industry, emerging trends, new technologies and more at Digital H..

01-Mar-2010

New Blog: Olympic Inspiration

I enjoyed the Winter Olympics immensely. The use of digital media allowed all of us to participate i..

16-Feb-2010

New Blog: Developing a 360º Perspective

Do you have a 360º perspective of your customer and partners? Your communications strategy should in..

09-Feb-2010

New Blog: Yes, you need a Social Media Policy

Forrester Research has created buzz in online communities with its policy regarding analysts and per..

01-Feb-2010

New Blog Post: Organziation Structure and Digital Media

Will digital media solutions change the way your organizational structure functions? Check out my pe..

31-Jan-2010

Economist Series on Social Networking

Check out last week's Economist online. They have a fabulous special report (http://www.economist.co..

25-Jan-2010

New Blog: Aligning your Digital Media Strategy

You've decided you need to figure out how to take advantage of digital media. You're committed to de..

11-Jan-2010

New Blog: Is Video Social?

With all the talk around social media, we assume that video is part of the mix. Check out my perspec..

06-Jan-2010

New Blog: Let's Get Connected!

What's the theme for 2010? In my opinion, connectivity. Check out my perspective (/BlogRetrieve.aspx..

04-Jan-2010

New Blog: Happy New Year!

Find our where I've been for the past month (/_bpost_4353/Happy_New_Year!)..

11-Dec-2009

New Blog: What Inspires You?

How do you stimulate ideas, create new business processes, resolve customer issues? Where does your ..

02-Dec-2009

New Blog: Employee Generated Content

Do you know about Employee Generated Content or EGC? We know about User Generated Content thanks to ..

25-Nov-2009

New Blog: The Enterprise is a Broadcaster

New Blog: When we hear the term broadcast, we tend to think of network and cable operations. However..

20-Nov-2009

New Blog Post: The Five C's

How do the Five C's (/_bpost_4353/The_Five_C's): clarity, connect, confidence, communicate and coura..

12-Nov-2009

New Blog: Cisco on Collaboration

Cisco is promoting a cross company effort to grab its share of the enterprsie collaboration market. ..

29-Oct-2009

New Blog: Finding the Needle in the Haystack

Have you ever had problems finding a key resource at your company? You're not alone, check out my pe..

26-Oct-2009

New Blog: Ford Fiest Movement!

Ford is breaking new ground abandoning traditional outbound marketing in favor of a social revolutio..

20-Oct-2009

MAD Perspecitves heading to Digital Marketing Mixer in Chicago

Marketing Profs Digital Marketing Mixer (http://www.marketingprofs.com/events/8/conference/?adref=TL..

19-Oct-2009

New Blog! Enterprise Social Computing

Enterprise use of social networking platforms is not just theory, companies like Intel are leading t..

19-Oct-2009

Social Media for Service Professionals

Not sure if social media brings value if you are a service professional (i.e., consultant, lawyer, a..

15-Oct-2009

More thoughts on the Real Time Web

The topic of the Real Time Web and where Web 2.0 is the hot topic amongst media and internet pundits..

08-Oct-2009

Twitter and the Realtime Web

The Internet has evolved from a focus on real estate and destinations to an enabler of real time com..

07-Oct-2009

New Blog Post: The New York Times is a Community

While the printed subscribership to the NY Times continues to decline, they have levaraged their com..

05-Oct-2009

New Blog Post: What is Social Media

Do you know what social media is? If not, you're not alone. Read my blog (/BlogRetrieve.aspx?BlogID=..

01-Oct-2009

Cisco to acquire Tandberg

Today, Cisco announced (http://tinyurl.com/yex8ves) it's intent to acquire fellow telepresence provi..

28-Sep-2009

New Blog Post: HP SkyRoom

HP introduces a new video collaboration solution that takes desktop video conferencing to the next l..

22-Sep-2009

New Blog Post: Social Media at IBC

How did vendors at IBC reflect the increasing use of social media within the business. Read my blog:..

11-Sep-2009

New Blog Post: Digital Media at IBC

Read my blog, Digital Media at IBC, on what I hope to see at the International Broadcasting Conferen..

10-Sep-2009

Content Delivery Network Guide

Interested in Content Delivery Networks, check out Contentinople's CDN Guide (http://www.contentinop..

10-Sep-2009

IMS awards Excellence in Enterprise Video Awards

Interactive Media Strategies (IMS) launched the Exceelence in Enterprise Video Awards to recognize o..

08-Sep-2009

What's up at IBC?

IBC is the leading international forum for the electronic media industry, attracting 1,000+ exhibito..

02-Sep-2009

New Blog Post: Don't forget Rich Media

MAD Perspectives focuses on digital media strategies. Of course, the plethora of digital media solut..

02-Sep-2009

Streaming Media Magazine Innovation Series

Streaming Media Magazine has released the latest white paperin its Innovation Series. Check out the ..