Clouds are a good thing. Really. They are. Especially when they bring opportunity, flexibility and innovation.
Cloud solutions are making the news on an increasingly regular basis. The M&A activity related to cloud technology is hot as companies throughout the media lifecycle look to the cloud to drive new business models. Whether it is in post-production, the newsroom or cable head-end, cloud is the word. Cloud computing has been the talk of the IT industry for almost 20 years, but it is thanks to Google and Amazon that the terminology, and the technology, is now part of our everyday conversation. Clouds, you remember them - those white fluffy things up in the sky, are flexible and ever shifting. This is the premise behind cloud computing - on demand access to technology resources.
As the media industry increasing adopts IP and IT technology to enable media workflows, live broadcast and content distribution, cloud provides opportunities. In all cases, the consideration of cloud is driven by the need for flexibility without incurring unnecessary cost. Examples of cloud solutions changing the shape of the broadcast and cable industries:
- Workflows - From content ingest, to transcode, edit, QC, review, and syndication, cloud solutions enable production and post-production teams to collaborate without geographic boundary. Solutions, from vendors such as Nativ, Aframe and Forscene, deliver flexibility in orchestrating tasks, resources and people. They simplify upload of footage and stories from remote locations, accelerate the editing process,and improve collaboration. They integrate with established editing solutions, while also forcing those solutions to transition to the cloud themselves.
- Newsroom - The fast pace of live news requires solutions that allow field reporters to easily upload footage, incorporate user generated content, capture social perspectives. Established newsroom vendors such as Avid and Dalet are now using the cloud to capture real-time content, share and modify rundowns and allow reporters to do what they do best - discover and tell the story.